your user experience Why is it important to measure user experience? User experience refers to how a person feels when using a company's product or service . Knowing this feeling and measuring it can help a company achieve its goals and increase revenue . If the user experience is good, the purchase will be finalized; and if they are satisfied with the product or service, they will buy again, which generates more income for the company. Measuring the user experience also serves to detect the points that need to be improved in order to prevent a potential client from deciding to go with the competition .
In addition, getting satisfied customers is a way for them to speak well of the brand and get positive comments, which generates greater trust in the brand. On the other hand, bad experiences generate negative comments, which generates clipping path service mistrust and leads users to place their trust in other brands. For this reason, it is very important to measure the user experience and detect those points where the experience can become negative in order to resolve them. It must be taken into account that although the user experience is based on subjective opinions and although users give
their opinion on the design of a web page or application or on its usability based on their intuition and their own experience, these are data that should be be taken into account as a starting point for improvement. Main user experience metrics In order to improve the user experience, and to have measurable data that can be used for this task, the following should be taken into account: Success rate The success rate is a way of knowing the number of completed processes with respect to those processes that have been left halfway . This data, when the number of uncompleted processes is very high